If it were really about profit, they would put folks like rush limbaugh and shaun hannity and other big name conservatives on the air more often and not in a negative harassing light.
No. Those folks are driven through controversy. Rush, Hannity
thrive on negative light. It's a part of their bread and butter. What do you think has really been the best thing for Rush in the past year? The "negative harassing light" in his calling a woman speaking in front of a congressional committee a slut. Yes, his ratings immediately went down following, but that's just a part in a larger picture of him remaining a household word.
Better yet. let someone like rush take over cnn. It would immediately start bringing in a huge profit.
No it wouldn't. Or maybe it would and then it would quickly drop off the face of networkdom into failure. Rush's success is as a personality. And he's niche (granted a large niche). Elvis might have been a great entertainer, raking in immense profit, but he couldn't have headed a vast entertainment network.
As it stands now, left wing media outlets like the New York Times are struggling and are shrinking in readership. I could cite many other examples. Clearly, profits are not what is driving these media companies; ideology is.
The NYT is struggling because it's specifically a newspaper, and they haven't adapted well. "Readership" is a key word in your comment (on a few levels).
Any newspaper, left or right or in-between, is struggling, and working to find a new model. The Washington Post is in exactly the same situation as NYT, but TWP is a conservative-leaning paper. Both papers certainly hold ideals of journalism. That they should. That's what they're built on. I, for one, hope that remains a part of what drives them.