This is what you get from Carl's Jr. Corporate Communications
if you complain about their ads:
Thank you for taking the time to comment on our advertising at Carl's Jr. First of all, I'd like to make it clear that the ads to which you refer are not Hardee's ads and they have never run in any Hardee's market.
While we appreciate your criticism, we believe our advertising at Carl's Jr. is appropriate for our target audience... young men primarily between 18 and 34 years old. Carl's Jr.'s advertising is not intended to appeal to children, and we do not attempt to run it at times or during programs that children would typically view.
While reasonable people can certainly disagree as to the impact of our ads, I would note that neither the Carl's Jr. "Mechanical Bull" ad nor the Hugh Hefner ads contain nudity, violence, gore, vulgarity or overt sexual conduct. None of the ads show men and women in the same scenes, let alone in sexually compromising situations. The women in these ads are all dressed appropriately for their age group. If you happen to be in a Carl's Jr. market (in the Western U.S.) -- and see them -- you will agree that they are certainly far tamer than what can be viewed on current network or primetime programming.
Finally, we'd like to make you aware (if you are not already aware) of the many ways Hardee's demonstrates its commitment to your community:
the development of a one million dollar children's wing at Duke University Hospital, helping more than 35,000 children a year,
the recent donation of one million burger patties to national and local hunger-relief charities,
through children's literacy and reading programs,
through scholarships that reward both excellence in academics and community spirit,
as a supporter of local boys and girls clubs,
through Red Cross disaster relief services supporting families, firefighters, law enforcement, and rescue workers, and
through the financial support of dozens of community programs that assist families and youth
Once again, we appreciate your feedback. We stand by our advertising and believe that it is appropriate for our target audience.
Sincerely,
Caroline Leakan
Vice President, Corporate Communications