as strange as it may sound I think people will buy gas no matter how much it costs. They will however cut back on how much driving they do, as the cost increases.
It is like raising the price on caviar or Lobster or filet mingon, people want it and are willing to pay a high price for it, but avoid having it very often.
I have paid over 20.oo per lb. for Lobster, 8.oo per dozen for shrimp, have never had filet mingon, and bought cheap caviar for fun at 7.oo for a tiny little jar about the size of a half cup. I dont recall if I liked it or not.
well anyhow that is what I think.