Big Data, Big Money, Big Right-Wing Propaganda Machine

annabenedetti

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Robert Mercer: the big data billionaire waging war on mainstream media
With links to Donald Trump, Steve Bannon and Nigel Farage, the rightwing US computer scientist is at the heart of a multimillion-dollar propaganda network


Just over a week ago, Donald Trump gathered members of the world’s press before him and told them they were liars. “The press, honestly, is out of control,” he said. “The public doesn’t believe you any more.” CNN was described as “very fake news… story after story is bad”. The BBC was “another beauty”.

That night I did two things. First, I typed “Trump” in the search box of Twitter. My feed was reporting that he was crazy, a lunatic, a raving madman. But that wasn’t how it was playing out elsewhere. The results produced a stream of “Go Donald!!!!”, and “You show ’em!!!” There were star-spangled banner emojis and thumbs-up emojis and clips of Trump laying into the “FAKE news MSM liars!”

Trump had spoken, and his audience had heard him. Then I did what I’ve been doing for two and a half months now. I Googled “mainstream media is…” And there it was. Google’s autocomplete suggestions: “mainstream media is… dead, dying, fake news, fake, finished”. Is it dead, I wonder? Has FAKE news won? Are we now the FAKE news? Is the mainstream media – we, us, I – dying?

I click Google’s first suggested link. It leads to a website called CNSnews.com and an article: “The Mainstream media are dead.” They’re dead, I learn, because they – we, I – “cannot be trusted”. How had it, an obscure site I’d never heard of, dominated Google’s search algorithm on the topic? In the “About us” tab, I learn CNSnews is owned by the Media Research Center, which a click later I learn is “America’s media watchdog”, an organisation that claims an “unwavering commitment to neutralising leftwing bias in the news, media and popular culture”.

Another couple of clicks and I discover that it receives a large bulk of its funding – more than $10m in the past decade – from a single source, the hedge fund billionaire Robert Mercer. If you follow US politics you may recognise the name. Robert Mercer is the money behind Donald Trump. But then, I will come to learn, Robert Mercer is the money behind an awful lot of things. He was Trump’s single biggest donor. Mercer started backing Ted Cruz, but when he fell out of the presidential race he threw his money – $13.5m of it – behind the Trump campaign.

It’s money he’s made as a result of his career as a brilliant but reclusive computer scientist. He started his career at IBM, where he made what the Association for Computational Linguistics called “revolutionary” breakthroughs in language processing – a science that went on to be key in developing today’s AI – and later became joint CEO of Renaissance Technologies, a hedge fund that makes its money by using algorithms to model and trade on the financial markets.

One of its funds, Medallion, which manages only its employees’ money, is the most successful in the world – generating $55bn so far. And since 2010, Mercer has donated $45m to different political campaigns – all Republican – and another $50m to non-profits – all rightwing, ultra-conservative. This is a billionaire who is, as billionaires are wont, trying to reshape the world according to his personal beliefs.




There's a lot more at the link, and I'll post more of it below, including how they use analytics to know you better than you know yourself.

Facebook users, you can't say you weren't aware how your data was being mined.

And any whining about the mainstream media being against the right wing is now is going to be a little hard to support, because it looks like you're being done by quite well.

And you're being used quite well, too.
 

annabenedetti

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More from Robert Mercer: the big data billionaire waging war on mainstream media

It was $10m of Mercer’s money that enabled Bannon to fund Breitbart – a rightwing news site, set up with the express intention of being a Huffington Post for the right. It has launched the careers of Milo Yiannopoulos and his like, regularly hosts antisemitic and Islamophobic views, and is currently being boycotted by more than 1,000 brands after an activist campaign. It has been phenomenally successful: the 29th most popular site in America with 2bn page views a year. It’s bigger than its inspiration, the Huffington Post, bigger, even, than PornHub. It’s the biggest political site on Facebook. The biggest on Twitter.


Knowing those stats now, it's going to be really funny to see anyone complain about "the mainstream media" again.
 

annabenedetti

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More from Robert Mercer: the big data billionaire waging war on mainstream media

Last December, I wrote about Cambridge Analytica in a piece about how Google’s search results on certain subjects were being dominated by rightwing and extremist sites. Jonathan Albright, a professor of communications at Elon University, North Carolina, who had mapped the news ecosystem and found millions of links between rightwing sites “strangling” the mainstream media, told me that trackers from sites like Breitbart could also be used by companies like Cambridge Analytica to follow people around the web and then, via Facebook, target them with ads.

On its website, Cambridge Analytica makes the astonishing boast that it has psychological profiles based on 5,000 separate pieces of data on 220 million American voters – its USP is to use this data to understand people’s deepest emotions and then target them accordingly. The system, according to Albright, amounted to a “propaganda machine”.

. . . .

These Facebook profiles – especially people’s “likes” – could be correlated across millions of others to produce uncannily accurate results. Michal Kosinski, the centre’s lead scientist, found that with knowledge of 150 likes, their model could predict someone’s personality better than their spouse. With 300, it understood you better than yourself. “Computers see us in a more robust way than we see ourselves,” says Kosinski.
 

annabenedetti

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More from Robert Mercer: the big data billionaire waging war on mainstream media

“The danger of not having regulation around the sort of data you can get from Facebook and elsewhere is clear. With this, a computer can actually do psychology, it can predict and potentially control human behaviour. It’s what the scientologists try to do but much more powerful. It’s how you brainwash someone. It’s incredibly dangerous.

“It’s no exaggeration to say that minds can be changed. Behaviour can be predicted and controlled. I find it incredibly scary. I really do. Because nobody has really followed through on the possible consequences of all this. People don’t know it’s happening to them. Their attitudes are being changed behind their backs.”

Mercer invested in Cambridge Analytica, the Washington Post reported, “driven in part by an assessment that the right was lacking sophisticated technology capabilities”. But in many ways, it’s what Cambridge Analytica’s parent company does that raises even more questions.
Emma Briant, a propaganda specialist at the University of Sheffield, wrote about SCL Group in her 2015 book, Propaganda and Counter-Terrorism: Strategies for Global Change. Cambridge Analytica has the technological tools to effect behavioural and psychological change, she said, but it’s SCL that strategises it. It has specialised, at the highest level – for Nato, the MoD, the US state department and others – in changing the behaviour of large groups. It models mass populations and then it changes their beliefs.

SCL was founded by someone called Nigel Oakes, who worked for Saatchi & Saatchi on Margaret Thatcher’s image, says Briant, and the company had been “making money out of the propaganda side of the war on terrorism over a long period of time. There are different arms of SCL but it’s all about reach and the ability to shape the discourse. They are trying to amplify particular political narratives. And they are selective in who they go for: they are not doing this for the left.”

In the course of the US election, Cambridge Analytica amassed a database, as it claims on its website, of almost the entire US voting population – 220 million people – and the Washington Post reported last week that SCL was increasing staffing at its Washington office and competing for lucrative new contracts with Trump’s administration. “It seems significant that a company involved in engineering a political outcome profits from what follows. Particularly if it’s the manipulation, and then resolution, of fear,” says Briant.

. . . .

Later, when Trump picked up Mercer and Cambridge Analytica, the game changed again. “It’s all about the emotions. This is the big difference with what we did. They call it bio-psycho-social profiling. It takes your physical, mental and lifestyle attributes and works out how people work, how they react emotionally.”

Bio-psycho-social profiling, I read later, is one offensive in what is called “cognitive warfare”. Though there are many others: “recoding the mass consciousness to turn patriotism into collaborationism,” explains a Nato briefing document on countering Russian disinformation written by an SCL employee. “Time-sensitive professional use of media to propagate narratives,” says one US state department white paper. “Of particular importance to psyop personnel may be publicly and commercially available data from social media platforms.”

Yet another details the power of a “cognitive casualty” – a “moral shock” that “has a disabling effect on empathy and higher processes such as moral reasoning and critical thinking”. Something like immigration, perhaps. Or “fake news”. Or as it has now become: “FAKE news!!!!”

How do you change the way a nation thinks? You could start by creating a mainstream media to replace the existing one with a site such as Breitbart. You could set up other websites that displace mainstream sources of news and information with your own definitions of concepts like “liberal media bias”, like CNSnews.com. And you could give the rump mainstream media, papers like the “failing New York Times!” what it wants: stories. Because the third prong of Mercer and Bannon’s media empire is the Government Accountability Institute.
 

annabenedetti

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More from Robert Mercer: the big data billionaire waging war on mainstream media

THE war of the bots is one of the wilder and weirder aspects of the elections of 2016. At the Oxford Internet Institute’s Unit for Computational Propaganda, its director, Phil Howard, and director of research, Sam Woolley, show me all the ways public opinion can be massaged and manipulated. But is there a smoking gun, I ask them, evidence of who is doing this? “There’s not a smoking gun,” says Howard. “There are smoking machine guns. There are multiple pieces of evidence.”

“Look at this,” he says and shows me how, before the US election, hundreds upon hundreds of websites were set up to blast out just a few links, articles that were all pro-Trump. “This is being done by people who understand information structure, who are bulk buying domain names and then using automation to blast out a certain message. To make Trump look like he’s a consensus.”

And that requires money?

“That requires organisation and money. And if you use enough of them, of bots and people, and cleverly link them together, you are what’s legitimate. You are creating truth.”

You can take an existing trending topic, such as fake news, and then weaponise it. You can turn it against the very media that uncovered it. Viewed in a certain light, fake news is a suicide bomb at the heart of our information system. Strapped to the live body of us – the mainstream media.

One of the things that concerns Howard most is the hundreds of thousands of “sleeper” bots they’ve found. Twitter accounts that have tweeted only once or twice and are now sitting quietly waiting for a trigger: some sort of crisis where they will rise up and come together to drown out all other sources of information.

Like zombies?

“Like zombies.”

Many of the techniques were refined in Russia, he says, and then exported everywhere else. “You have these incredible propaganda tools developed in an authoritarian regime moving into a free market economy with a complete regulatory vacuum. What you get is a firestorm.”
 

Arthur Brain

Well-known member
I'm not on Facebook and never was.


Amazing how much of the article you speed-read in the one minute since I posted the OP.

He seems to be blissfully unaware that plenty of right wing Christians on here are on facebook, or at least were if they're not anymore. There was TOL club on it at one point, maybe still is.

Still, if he doesn't type the word 'retard' out at least twenty times he'll probably have a fit...
 

annabenedetti

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He seems to be blissfully unaware that plenty of right wing Christians on here are on facebook, or at least were if they're not anymore. There was TOL club on it at one point, maybe still is.

Still, if he doesn't type the word 'retard' out at least twenty times he'll probably have a fit...

TOL itself is on Facebook. I don't know if he considers Knight to be a retard too, then?

And I don't have anything against people being on Facebook, I have a good friend who rarely posts here anymore because she told me she does her Christian discussions in Facebook groups now.

But everyone using Facebook has to be aware by now how extensively they're being data-mined.
 

annabenedetti

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I'm not quite following how this brainwashing would occur. Let's say this Cambridge Analytica has a profile of me based on my Facebook behavior. Now what?

Now, theoretically, they know more about you than you know about you. That's certainly unsettling, don't you think?

But the brainwashing they're talking about is complex, there are a lot of layers to it - individual level, group level, and those groups overlap each other in multiples. It has to do with in-group, out-group, group-think - the way minds are influenced and changed at the individual level and at the mob-mentality, us-against-them bunker mentality that can occur at a much larger scale. Appeals to the base emotions of fear and national pride. This isn't new science, it's just new in its application and methodology, and in its global scope and immediacy.

From the article: "Cambridge Analytica has the technological tools to effect behavioural and psychological change, she said, but it’s SCL that strategises it. It has specialised, at the highest level – for Nato, the MoD, the US state department and others – in changing the behaviour of large groups. It models mass populations and then it changes their beliefs."
 

Arthur Brain

Well-known member
TOL itself is on Facebook. I don't know if he considers Knight to be a retard too, then?

And I don't have anything against people being on Facebook, I have a good friend who rarely posts here anymore because she told me she does her Christian discussions in Facebook groups now.

But everyone using Facebook has to be aware by now how extensively they're being data-mined.

Something tells me the little SOD is going to drop the Facebook angle now...

:chuckle:

Social media has many potential dangers and it's far from surprising what's happening...
 

annabenedetti

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Darn it, where's the remote?

:shocked:

Here! Quick!

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